top of page
Search


Mastering Your Market: How to Conduct a Landscape Analysis to Understand Your Competitors, Customers, and more
"The job of the strategist is to understand and cope with competition.” Michael E. Porter In entrepreneurship, we’re often taught to think about business as one giant competition. Who has the biggest audience? Who ranks higher? Who charges more? Who is getting more press, followers, clients, or attention? But the goal isn’t to constantly draw comparisons in order to"beat" your competitors. It's simply to understand the landscape well enough to find your own place within it. F
Erin Ratliff
bottom of page