damselfly digital

"The earlier communications has a seat at the table, the fewer surprises an organization faces later." Jason Queseda “Can you help us communicate this?”These words are all too common for Comms professionals to hear. When you're at this point, that means the decision has already been made. The rational established. The direction is set. The timeline is decided. The stakeholders have been aligned. This is one of the most common ways organizations misunderstand the role of Commu

"If people like you, they'll listen to you, but if they trust you, they'll do business with you." Zig Ziglar One of the biggest mistakes business owners and content creators make is trying to be someone they're not. They mimic trending creators, force themselves into videos that feel stiff and performative, or assume every piece of content has to educate in the same way. The result? Content that feels flat, inconsistent, or inauthentic. The truth is that the most successful c

"As a writer, you have something AI doesn't: An indelible brain. Write the sentence only you would write, and make the connections only you can. The internet has plenty of "competent" writing already. It has very little that sounds like a person. Be a person." Megan DeMatteo Artificial intelligence has fundamentally changed how we create content. In seconds, it can draft blog posts, write social media captions, summarize research, brainstorm headlines, and even generate enti

"Nearly every problem in nonprofits comes back to Communications. Can't fill your event? Donors aren't renewing? Staff feels out of the loop? Board doesn't understand the mission? Legislators won't move on your bill? It all goes back to Communications." Nick Friend After spending years in both the for-profit and nonprofit sectors, I've come to an unpopular conclusion: nonprofit communications is often harder than traditional marketing. The problem I've observed and experience

In the dynamic world of marketing, staying ahead of trends and understanding the core principles can make a significant difference in achieving success. Whether you're a business owner looking to hire or an aspiring marketer yourself, here are five essential insights every marketer wants you to know. "Marketing takes 1 day to learn but a lifetime to master." Marketing Is Vastly Broad & Expansive Marketing and communications is often misunderstood because it encompasses a wide

When it comes to business strategy, the terms Communications (i.e Public Relations) and Marketing (i.e Sales) are often used interchangeably. While they do overlap in many areas, they each serve distinct purposes and employ different tactics to achieve their goals. Understanding these differences is crucial for small businesses and entrepreneurs looking to optimize their outreach and engagement efforts. In a nutshell, PR gets people talking about you so you maintain a strong