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Precision Partnerships: How to Attract & Secure Your Most Aligned Clients (And Say No To Those Who Don't Fit)
“Choose your clients as carefully as they choose you.” David Ogilvy For energy-sensitive soulpreneurs, the concept of client acquisition is not something to take lightly. In fact, it's much like finding your soulmate . Just as a healthy relationship requires trust, communication, and commitment, shared values, mutual respect and longterm compatability a great client partnership thrives when both sides are genuinely invested in each other’s success. Finding your dream clients
Erin Ratliff


'Red Flag' vs 'Green Flag' Clients: When To Stop, Go, or Proceed with Caution
When you first start freelancing, there's a tendency to work with anyone and everyone. A client wants you? Great. A project lands in your inbox? Yes. A recognizable brand wants your work? Absolutely. They can't pay much right now, but there's “potential for ongoing work”? Maybe this could lead somewhere.... When you're trying to build a business, it can feel like the goal is simply to get people through the door. And in the beginning when bills need to be paid, it probably is
Erin Ratliff
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