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The Fempreneur Revolution: How to Build A Matriarchy-Aligned Business For the Future
"When you build for accumulation, your impact dies when you do. When you build for circulation, your impact compounds indefinitely. Wealth is not what you manage to hoard. True wealth is the value that keeps flowing because of you." Kasper Bjørkskov For the longest time, I couldn’t find the words to describe the heart of my business—who I served, why I did this work, and what it all truly meant. Purpose-led. Mission-driven. Soul-aligned. Earth-aligned. Nature-based. Holistic.
Erin Ratliff


The Ethical Entrepreneur: Best Practices for Building A Values-Based Business that Drives Social Change
“We envision a global economy that uses business as a force for good. All business ought to be conducted as if people and place mattered.Through their products, practices, and profits, businesses should aspire to do no harm and benefit all.” B-Corp Declaration of Interdependence Entrepreneurship is often framed as a pursuit of growth: more clients, more revenue, more followers, more visibility, more everything. But what if MORE wasn't the best goal to have? Ethical entreprene
Erin Ratliff


Mental Health for Marketers: The Silent Crisis Behind the Screen
"One of the strangest things about communications is that the better you are at your job, the less visible your contribution becomes. People experience clarity and assume it was always there, when it wasn't. A lot of our work is invisible. People see the campaign, the website, the report or the event. They don't see the months spent helping people get clear enough to create it." Wendy van Eyck Throughout my 20 year career in marketing, I have thought about leaving many times.
Erin Ratliff


Decentering Work: How to Unsubscribe from Hustle Culture For A Healthier Mind, Body, and Spirit
“Hustle culture thrives on urgency, not importance.” Brené Brown Hustle culture teaches us that constant productivity equals worth. That rest is something you earn. That slowing down means falling behind. But your nervous system doesn’t understand any of that. It only understands speed and sensation, safe or unsafe. When our needs are ignored, the body doesn’t reward you with success like capitalism does. It responds with fight, flight, or shutdown. This doesn't mean you’re
Erin Ratliff


Purpose Over Profit: How to Reimagine Entrepreneurship & Build an Ethical & Sustainable Business Model That Breaks Free from Capitalism
"Capitalism cannot reform itself. It is doomed to self-destruction. Universal selfishness will never bring social good to all." WEB Dubois Newsflash: Capitalism is killing us. It is a harmful system built on exploitation,oppression, power imbalances and systemic inequalities that have shaped our society and culture for generations. It's an unsustainable system that is destined to fail, and we're seeing that all around us today. Capitalism has robbed us, our colleagues and cli
Erin Ratliff
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