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Mental Health for Marketers: The Silent Crisis Behind the Screen
Throughout my 20 year career in marketing, I have thought about leaving many times. And I know I'm not the only one. Something unsettling is happening in the marketing profession, especially to senior level marketers and career professionals with a decade or more experience in the field. They've done everything right. They've climbed the ladder, they've had proven results and real wins, and they have the scars to prove it. Right now they're not just pivoting roles or chasing
Erin Ratliff


Make Money While You Sleep: How to Monetize Educational Content (And Protect Your Energy) with Passive Income
“If you don’t find a way to make money while you sleep, you will work until you die.” Warren Buffett The new American dream is having an income that is completely independent of your location and time. As a subject matter expert, your knowledge holds value and is the core asset from which your services and products are developed. Leverage this by creating and monetizing educational content, literally making you money while you sleep. In this post I'll share how you can tra
Erin Ratliff


Capability vs Capacity: A Vital Distinction for Energy-Sensitive Creatives
If you’re a creative self-starter, chances are you’ve wrestled with a familiar tension: you can do the thing, but that doesn’t mean you have the energy to do the thing. This is the difference between capability and capacity —a subtle but critical distinction that often determines whether your creative practice feels sustainable or draining. “You have to decide what your highest priorities are and have the courage—pleasantly, smilingly, unapologetically—to say ‘no’ to other
Erin Ratliff


The Silent Killer: Recipes & Remedies for Burnout For Both Entrepreneurs & Employees
"Burnout is the manifestation of cognitive dissonance meeting emotional disassociation in a hustle and grind culture that rewards perfectionism." Dr. Chris Lee So many people choose a false sense of safety, the path of predicatability, the course of comfort. But you're different. You long for sacred reciprocity: to wake up feeling like you had a choice in how your day unfolds. The freedom you crave is a desire for a better transaction of your energy, a deeper respect and rev
Erin Ratliff


The Curse of the Bad Boss: How to Identify and Leave a Toxic Workplace (Because You DESERVE Better!)
People don't quit jobs. They quit bad bosses and toxic cultures. Feeling like you're at a breaking point in the workplace? You're not alone. I've been there. MILLIONS have been there: Toxic workplaces, bad bosses, chronic overwork and everyday pressures of capitalism are driving high levels of burnout, demoralization, insecurity and mental and physical suffering across the nation. But so many employees don’t feel comfortable speaking with their employer about their concerns,
Erin Ratliff


Before You Hire A Marketer or Comms Person, Here's Everything We Want You To Know
In the dynamic world of marketing, staying ahead of trends and understanding the core principles can make a significant difference in achieving success. Whether you're a business owner looking to hire or an aspiring marketer yourself, here are five essential insights every marketer wants you to know. "Marketing takes 1 day to learn but a lifetime to master." Marketing Is Vastly Broad & Expansive Marketing and communications is often misunderstood because it encompasses a wid
Erin Ratliff
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