damselfly digital

"You can be at the bottom of the org chart and still be a leader. Leadership is an action, not a position or title" Daniel Abrahams...

“Careers are not ladders, but jungle gyms. Don't just move up and down; move side to side, and pivot to new opportunities.” Sheryl Sandberg In the job market where adaptability and agility is increasingly needed, those with non-linear career paths are evolving into one of the workplace’s most valuable assets: the Generalists. Though often misjudged and mislabeled , Job Hoppers in their early career become the high-value Generalists later in their careers who bring a unique ab

As a certified feng shui consultant and self-proclaimed minimalist, I’m a huge proponent of the power of LESS. I have intentionally crafted my life to edit out the excess and the unnecessary, as well as to escape toxic capitalist conditioning, escaping the need to constantly juggle multiple projects, urgent tasks, and "important" responsibilities. Instead, I am working towards achieving the peace of leisurely mornings, the freedom to nurture my health and relationships, and

"Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others. We can't base our own worthiness on others' approval. Only when we believe, deep down, that we are enough can we say, enough!” Brene Brown According to one Harvard study, 82% of professionals have difficulty saying 'no' at work due to fear of losing their ob, a change of promotion or not being seen as a team player. Setting boundaries can be difficult in our person

In the dynamic world of marketing, staying ahead of trends and understanding the core principles can make a significant difference in achieving success. Whether you're a business owner looking to hire or an aspiring marketer yourself, here are five essential insights every marketer wants you to know. "Marketing takes 1 day to learn but a lifetime to master." Marketing Is Vastly Broad & Expansive Marketing and communications is often misunderstood because it encompasses a wid

"You are everywhere but you dont have to be. Strategy is a decision to take a path, to say no." Kristina Halvorson For two years in a row, over half of the more than 3,000 marketers responding to Marketing Week ‘s Career Survey identify STRATEGY as the most undervalued skill in marketing. Having a well-defined strategy is essential for the success of any small business or solopreneur. Your strategy serves as a roadmap, providing clarity, focus, and direction and guiding your

Effective copywriting is an art that combines creativity with strategy to persuade, engage, and convert audiences. Great copy should engage, influence and persuade your reader to take the action that you want them to take. To achieve this, copywriters often rely on proven frameworks that guide their writing and ensure their messages hit the mark. In this post I'll share some of the top copywriting frameworks that can help you craft compelling content 10x easier. These can a

Marketing and Communications are critical for the success of any business, but for many small brands and businesses, knowing where and...

When it comes to business strategy, the terms Communications (i.e Public Relations) and Marketing (i.e Sales) are often used...

Despite the naysayers, the press release remains a vital tool for businesses to capture media attention, communicate with their audience,...

" Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage." Amy Jo Martin Over the years, social media has become a powerful tool for individuals and businesses to connect and engage. However, with digital algorithms constantly evolving and competition growing fiercer by the day, it's essential to stay ahead of the curve. In this post I'll share some expert-level hacks, tips and tricks to help you elevate your social media game like

Public relations (PR) is a cornerstone of any successful business strategy, yet its intricacies often elude entrepreneurs and small...

"The most common form of despair is in not being who you are." Kierkegaard Entrepreneurship isn't just about strategy and innovation; it's about forging genuine connections, fostering community and making a real lasting impact on others lives. In this digital age where your personal brand is everything, there are three approaches that can propel you to success: allyship, authenticity, and activism. So many entrepreneurs struggle with finding and using their voice - never hit

Entrepreneurs With A Completed Business Plan Are 260% More Likely To Start Your Business GoBusinessPlan As a solopreneur or small biz founder, having a solid foundation of business systems and processes can give you the confidence and peace of mind so that you can focus on building your brand. And while it’s tempting to push off the overwhelming/serious/"boring" stuff for later, it is much wiser to set up your business correctly in the first place, than it is to solve a very

"Price is what you pay. Value is what you get." Warren Buffett Discussions around pricing can be awkward and uncomfortable to navigate for both client and the freelancer/contractor. But it doesn't have to be that way. Clients, your goal is to find a service provider who can solve your business problem in the most affordable and efficient way possible. For contractors and freelancers, your goal is to express your value in a way that booking is a "no brainer" for your potentia

When life hands you lemons, go freelance. Like so many, I fell into freelancing accidentally and thus, quite reluctantly. I had actually...

Every solo-preneur has a different approach to business. Some like to jump in and figure it out as they go, while others prefer a more structured and careful methodology. As a marketer, of course I'm biased on which approach will be more effective. I've seen first hand how a well-defined marketing plan can help you achieve your business goals and guide your efforts to attract, engage, and retain clients and customers effectively. In this blog, we'll delve into the benefits o

What goes into delivering fractional/freelance marketing services? A LOT. Behind every deliverable, there lies a wealth of hidden work,...

Understanding your Return on Investment (ROI) for different types of marketing is crucial for small businesses aiming to optimize their...

Love it or hate it, social media is a VITAL marketing tool for coaches, healers, and practitioners wanting to grow their digital presence...