damselfly digital

Picture this: You're suddenly unemployed and there is a blank slate in front of you: a rare opportunity where you can write your OWN future for a change. Which path will you take? Going back to the familiar hell of the 9-5 life, or venturing into the terrifying unknowns of self-employment. For millions of creative professionals, going back to a job, or starting their own business is the Ultimate Career Dilemma. But not everyone is on the same playing field. For many, the ri

"Clarity is Kindness." Brene Brown Welcome! I’m passionate about creating an open, honest and heart-led foundation for collaboration. I’m excited to work with you, and I hope this Welcome Guide helps us do so effectively and enjoyably. I believe SO much misunderstanding can be avoided simply with this: Radical Transparency. Many of the terms and conditions for hiring me are outlined on your contract agreement, but there are some extra quirks that may be helpful to know that s

“Feeling lost, crazy and desperate belongs to a good life as much as optimism, certainty and reason.” Alain De Botton Like everything in life, there is an ebb and flow to our energy. Our motivation and momentum when it comes to our careers is no different. There are times when moving forward feels like an uphill battle, and other times when the spark of inspiration within us has never felt more alive. If you've ever felt stuck or lost at work, you're not alone. This feeling c

"Meetings are now your culture carriers. The future of work is creating psychological togetherness." Priya Parker The longer I serve in the workforce, the more protective I have become of my actual time being able to do the work. Meetings are a cornerstone of collaboration in any organization, yet they are one of the most disliked parts of the workday. Meeting-mania is deeply ingrained in many workplace cultures but it's possible that meetings are actually hurting us more tha

Unpopular opinion: professionalism is a byproduct of white supremacist culture. In countless workplaces, there is culture of “toxic professionalism”—where civility and politeness are prioritized above accountability and equity. This culture perpetuates the status quo, silences dissent, and protects power structures. Professionalism has roots in maintaining norms that come from those in power. It has nothing to do with your actual skills or accomplishments. Integrity, on the

The business of your dreams starts with building an offer you’re proud of. When you align with your authentic gifts and package them clearly, your dream clients will finally be able to find you, hire you and be helped by you. It's a common misconception that in order to be successful as a solopreneur that you'll have to push and hustle and grind, force yourself into a mold, suck it up to get things done, excert effort and maximizing revenue, constantly scaling upwards at all

“The best advertising is done by satisfied customers.” Philip Kotler As a solopreneur, building trust and credibility is essential for the success of your small business. One powerful way to achieve this is by gathering genuine reviews and testimonials from satisfied customers. No matter how long you've been in the game, social proof is a must-have in promoting your small business. Having concrete documentation that your work delivers results is one of the best ways to sell y

“Access to networks, funding, and education are some of the most significant advantages an entrepreneur can have. These are privileges that not everyone can claim.” Guy Kawasaki When you were a kid, did your parents and teachers hammer into you to 'Dream Big', promising that you could do anything, be anything? For far too many of us, this now feels like an empty promise. Years later we are stuck in the rat race, forced to trade our time for money, and work tirelessly for som

You landed an interview - Congrats! Now the pressure is on. This is when the real work begins. Interviews are one of the hardest things to do: You've got to impress someone you've not met before, in a short space of time, knowing full well they're judging you against their agenda/points throughout. With a little preparation and planning you can ensure you stand out from the crowd of candidates. In this blog, we’ll cover essential tips for acing your interview and guide you t

"Individual commitment to a group effort—that is what makes a team work, a company work, a society work, a civilization work." Vince Lombardi As an entrepreneur, the journey of building and growing your business can often feel like a solitary endeavor. You're responsible for making critical decisions, wearing multiple hats, and managing every aspect of your enterprise. Not only does this mean you're getting limited perspective and support, all of this can lead to feelings of

"The workplace has evolved. And if your leadership style hasn’t… the reality is, you’re not leading." Dr. Timothy Tiryaki The impact of a great leader can't be overstated. Managers account for the vast majority of the variance in employee engagement scores across businesses nationwide. This engagement correlates directly with the business's profitability, productivity and of course- employee retention. The harsh truth: Your boss can make or break your professional satisfacti

“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” Peter Drucker Embarking on the journey of soulful entrepreneurship is a deeply inspiring adventure. Central to your success is the ability to define your target audience and create an authentic brand that mirrors your unique essence while resonating with your ideal clients. In order to thrive as a conscious entrepreneur, you must find complete alignment wit

"You can be at the bottom of the org chart and still be a leader. Leadership is an action, not a position or title" Daniel Abrahams...

“Careers are not ladders, but jungle gyms. Don't just move up and down; move side to side, and pivot to new opportunities.” Sheryl Sandberg In the job market where adaptability and agility is increasingly needed, those with non-linear career paths are evolving into one of the workplace’s most valuable assets: the Generalists. Though often misjudged and mislabeled , Job Hoppers in their early career become the high-value Generalists later in their careers who bring a unique ab

As a certified feng shui consultant and self-proclaimed minimalist, I’m a huge proponent of the power of LESS. I have intentionally crafted my life to edit out the excess and the unnecessary, as well as to escape toxic capitalist conditioning, escaping the need to constantly juggle multiple projects, urgent tasks, and "important" responsibilities. Instead, I am working towards achieving the peace of leisurely mornings, the freedom to nurture my health and relationships, and t

"Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others. We can't base our own worthiness on others' approval. Only when we believe, deep down, that we are enough can we say, enough!” Brene Brown According to one Harvard study, 82% of professionals have difficulty saying 'no' at work due to fear of losing their ob, a change of promotion or not being seen as a team player. Setting boundaries can be difficult in our person

In the dynamic world of marketing, staying ahead of trends and understanding the core principles can make a significant difference in achieving success. Whether you're a business owner looking to hire or an aspiring marketer yourself, here are five essential insights every marketer wants you to know. "Marketing takes 1 day to learn but a lifetime to master." Marketing Is Vastly Broad & Expansive Marketing and communications is often misunderstood because it encompasses a wide

"You are everywhere but you dont have to be. Strategy is a decision to take a path, to say no." Kristina Halvorson For two years in a row, over half of the more than 3,000 marketers responding to Marketing Week ‘s Career Survey identify STRATEGY as the most undervalued skill in marketing. Having a well-defined strategy is essential for the success of any small business or solopreneur. Your strategy serves as a roadmap, providing clarity, focus, and direction and guiding your

Effective copywriting is an art that combines creativity with strategy to persuade, engage, and convert audiences. Great copy should engage, influence and persuade your reader to take the action that you want them to take. To achieve this, copywriters often rely on proven frameworks that guide their writing and ensure their messages hit the mark. In this post I'll share some of the top copywriting frameworks that can help you craft compelling content 10x easier. These can a

Marketing and Communications are critical for the success of any business, but for many small brands and businesses, knowing where and how to focus your limited resources can be challenging. Maslow’s famous Hierarchy of Needs has taught us that basic human needs must be met before advancing to higher-level needs. The graphic starts with physiological needs (food, water, shelter) and progresses to safety, love/belonging, esteem, and self-actualization. Similar to Maslow’s hier