damselfly digital

"You are everywhere but you dont have to be. Strategy is a decision to take a path, to say no." Kristina Halvorson For two years in a row, over half of the more than 3,000 marketers responding to Marketing Week ‘s Career Survey identify STRATEGY as the most undervalued skill in marketing. Having a well-defined strategy is essential for the success of any small business or solopreneur. Your strategy serves as a roadmap, providing clarity, focus, and direction and guiding your

Effective copywriting is an art that combines creativity with strategy to persuade, engage, and convert audiences. Great copy should engage, influence and persuade your reader to take the action that you want them to take. To achieve this, copywriters often rely on proven frameworks that guide their writing and ensure their messages hit the mark. In this post I'll share some of the top copywriting frameworks that can help you craft compelling content 10x easier. These can a

Marketing and Communications are critical for the success of any business, but for many small brands and businesses, knowing where and...

When it comes to business strategy, the terms Communications (i.e Public Relations) and Marketing (i.e Sales) are often used...

Despite the naysayers, the press release remains a vital tool for businesses to capture media attention, communicate with their audience,...

" Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage." Amy Jo Martin Over the years,...

Public relations (PR) is a cornerstone of any successful business strategy, yet its intricacies often elude entrepreneurs and small...

"The most common form of despair is in not being who you are." Kierkegaard Entrepreneurship isn't just about strategy and innovation; it's about forging genuine connections, fostering community and making a real lasting impact on others lives. In this digital age where your personal brand is everything, there are three approaches that can propel you to success: allyship, authenticity, and activism. So many entrepreneurs struggle with finding and using their voice - never hit

Entrepreneurs With A Completed Business Plan Are 260% More Likely To Start Your Business GoBusinessPlan As a solopreneur or small biz founder, having a solid foundation of business systems and processes can give you the confidence and peace of mind so that you can focus on building your brand. And while it’s tempting to push off the overwhelming/serious/"boring" stuff for later, it is much wiser to set up your business correctly in the first place, than it is to solve a very

"Price is what you pay. Value is what you get." Warren Buffett Discussions around pricing can be awkward and uncomfortable to navigate for both client and the freelancer/contractor. But it doesn't have to be that way. Clients, your goal is to find a service provider who can solve your business problem in the most affordable and efficient way possible. For contractors and freelancers, your goal is to express your value in a way that booking is a "no brainer" for your potentia

When life hands you lemons, go freelance. Like so many, I fell into freelancing accidentally and thus, quite reluctantly. I had actually...

Every solo-preneur has a different approach to business. Some like to jump in and figure it out as they go, while others prefer a more structured and careful methodology. As a marketer, of course I'm biased on which approach will be more effective. I've seen first hand how a well-defined marketing plan can help you achieve your business goals and guide your efforts to attract, engage, and retain clients and customers effectively. In this blog, we'll delve into the benefits o

What goes into delivering fractional/freelance marketing services? A LOT. Behind every deliverable, there lies a wealth of hidden work,...

Understanding your Return on Investment (ROI) for different types of marketing is crucial for small businesses aiming to optimize their...

Love it or hate it, social media is a VITAL marketing tool for coaches, healers, and practitioners wanting to grow their digital presence...

"The goal is not to do business with everybody who needs what you have. It is to do business with people who believe what you believe." Simon Sinek Marketing experts will tell you that the fastest way to grow a business is to pick ONE thing to become known for. But for Neurodiverse, multifaceted, multi-passionate polymaths the decision to "niche down"/specialize or focus on a single domain can feel almost painful, like you're losing a part of your self. There is a Yin and Yan

In the world of digital communications and modern marketing, two terms are often interchangeably used yet are distinctly different These...

As a soulful self-starter and small business founder with limited resources, you're going to face pivotal decisions when deciding where...

In today's digital age, leveraging social media is pretty essential for entrepreneurs. Your profiles are the gateway to your personal and professional brand, and the first signposts to your biz. Are you making a good first impression? Among the myriad of platforms available today, LinkedIn stands out as a goldmine of possibility for heart-led soulpreneurs. This isn't just a place for online networking; it's a mecca of professional wisdom AND vital leads for self-starters and

How's it going over there? If you're like most business owners, you're answer is "BUSY!" If you feel like you're always drowning in work, hustling, grinding and caught in a cycle of feast or famine that keeps you spinning & stressed, it's likely that you're wasting your precious energy on unnecessary tasks. The truth is that if you use your time and energy strategically, you can replace "toxic productivity" with "healthy busy." There are a variety of time-tested strategies t