FREQUENTLY ASKED QUESTIONS

GENERAL

Why should I hire you?

What is your niche?

BACKGROUND

What is your background in?

Where did you receive your training?

What is a "damselfly"?

What does the damselfly represent?

RATES

How do you determine your rates?

How is payment processed?

What is the difference between hourly and package pricing?

Should I opt for single project fee or a monthly rate? 

What is your payment schedule like? 

What are the penalties of unpaid invoices?​

Can I have a free trial? How about a discount?

Are there any hidden fees?
 

OPERATIONS

What does the client on-boarding process look like?

How long will it take to see the results of your marketing work?

What does your ideal client look like?

Are there any digital marketing services that you do not offer?

Other than payment, what do you need from me?​

Is there any "fine print" to your contracts/agreements?

INDUSTRY

What is 'holistic marketing'?

What is your favorite marketing analogy?

Why do you enjoy marketing?

What is your least favorite part of marketing?

What is the most obscure or unknown marketing wisdom you have to share? 

 
 
 
 
 

GENERAL

Why should I hire you?

  • Because you wouldn't be reading this if you didn't need help. Ineffective marketing tactics, a lack of marketing awareness, or poor marketing-based decisions are one of the top reasons why most new businesses fail. If you don’t know where to start or how to market a business, it’s OK. That's why I am here. 

  • Because I can help you. You don’t have to wear all the hats when someone else is qualified to wear a few of them for you. I know a tremendous amount about this industry, have a portfolio of incredibly diverse work to draw my experience from, and an outstanding foundation of skills to gain expertise from. And because no one is perfect and all-knowing, I should mention that I love a new challenge and am naturally curious. At the drop of a hat, I will research and learn anything I am not comfortable or familiar with.

  • Because there is no one else like me. If working with a large agency or marketing firm make you feel overwhelmed, I am your gal. I thrive in a one-on-one environment, and know that the trust we build together will only benefit your business. I have a history of producing positive outcomes and results for clients. I am reliable, an exceptional communicator, resourceful problem solver, extremely organized with an attention to detail.  As both a Dreamer AND a Doer, a Pollyanna AND a Planner I can intuitively see and understand all sides of your business journey and your team. Let's do this!

What is your niche?

Because I believe that your work and service should be meaningful and inspired, I have found my niche in the "hearth"- small business owners in industries relating to home, health, heart, or the earth. Some examples of these types of clients are below:

  • Heart-Led: Artists, makers, craftspeople, alternative schools, education-based nonprofits, authors, musicians

  • Home-Centered: Real estate agents, vacation rental, professional organizers, interior designers, feng shui consultants

  • Earth-Conscious: Nature-based nonprofits, environmental advocates, outdoor gear, landscape designers

  • Health-Focused: Natural wellness practitioners, yoga instructors, energy healers, lightworkers, mindfulness coaches, mental health therapists, spiritual leaders

BACKGROUND

What is your background in?

I am proud to be a multi-hyphenate - which means I enjoy many passions and have a variety of skills and talents. I have worked in leadership and support roles across a variety of sectors including:

  • Education & Enrichment

  • Medical  & Healthcare

  • Beauty & Aesthetics

  • Conservation & Environmentalism

  • Holistic Healing & Wellness

  • Tourism & Recreation

  • Metaphysics & Spirituality

  • Interior Design & Home Organization

Where did you receive your training?

A combination of real-world on-the-job experience AND self-directed learning! I have over a decade of marketing experience for nonprofits and in the agency setting where I learned from mentors, superiors and clients. This is supplemented by years of daily self-study in reading marketing books, newsletters and following industry leaders. I have also completed a few key certification programs, such as Google's Digital Garage and Mountain Bizwork's Foundations of Business course. ​I recieved my certification as a Feng Shui consultant by the Earth Home School of Feng Shui, and am a dedicated member of the International Feng Shui Guild. Check out my LinkedIn profile to see my diverse employment and education, in which each path has equipped me for where I am today as a Freelancer, Consultant, Coach and Creator. 

What is a 'damselfly'?

A damselfly is a related subspecies of the dragonfly. Like the dragonfly, they are predatory aquatic insects that can be found in a rainbow of iridescent colors and across most parts of the world. The majority of their existence is spent in water, growing into adulthood as an agile flyer for only a small fraction of their lives. Unlike the dragonfly, the damselfly has a more dainty appearance, a slimmer shape and smaller wings that rest above their bodies rather than out to the side as dragonflies do.

What does the damselfly represent?

I chose the damselfly name and design not only because the dragonfly is my 'spirit animal' (a creature that appears in life at the most serendipitous moments), but also because the damselfly's feminine energy represents the values of my brand: social responsibility, spiritual service and  process-driven growth that is clear metaphor for business development and marketing. Dragonflies and damselflies have an ephemeral quality, much like marketing trends that are ever changing. Lastly, the dragonfly has served as an ancient symbology in many cultures, representing several qualities which relate to aspirations in both self and business. 

  • new beginnings

  • transformation and change

  • adaptability & resiliency

  • self-realization & maturity

  • elegance and grace

  • transcendence

  • clarity and focus

  • purpose

  • persistence

  • presence

 

RATES

How do you determine your rates?

I base my rates off of current industry standards as outlined by the American Writers & Artists Institute, as well as on-going benchmarking with other coaches, consultants, and virtual executives.

How is payment processed?

Payment can be submitted in advance via Paypal or check. For retainer clients I will keep a credit card on file and charge at mid-month.

What is the difference between hourly and package pricing?

There are many inconveniences and inefficiencies involved in hourly time-tracking and billing, including slower longterm improvement because of rushed strategy or disorganized planning as well as over-charges as a result of inevitable client revisions and feedback. I offer packages and charge per project based on a variety of factors. If the work has a limited scope with a clear start and end, OR if the end goal of your project is unclear then a one-time project fee is best. However if the work is on-going then a monthly retainer makes more sense. Of course, there will be times when clients will need both simultaneously and when that happens I will bill for both. I look forward to crossing that bridge together and outlining the work, and cost, individually with you.

Are there any hidden fees?

No. I believe in integrity, honesty and transparency. As such there are no placement fees, termination fees, or long-term contracts. Everything can be outlined in my comprehensive rate sheet. Still unsure about something? Just ask! O

OPERATIONS

What does the client on-boarding process look like?

First, we'll have a discovery phone call or in-person meeting to discuss your needs and goals. Then I'll come up with a detailed proposal which includes your projected pricing for the project, or as a monthly retainer for ongoing work. Once approved and a portion paid, I'll provide a more detailed  custom longterm plan mapped out. From there I'll be your guide for each step along the way, and depending on our contract agreement, implement the project directly.

How long will it take to see the results of your marketing work?

First, it's OUR marketing work, as there are many responsibilities that are shared as we collective work towards the same goal: profitability. Depending on these goals and the specific service agreements, results could be immediate, or could take as long as 6 months or more. There are multiple variables at play (time, tools, resources, research, development, industry/niche, location, etc) and so many external unknowns (audience attitudes, consumer trends, algorithms and more). Lastly, it's important to remember the famous "Project Management Triangle" (Good/Fast/Cheap). I can absolutely fulfill your need of cost-effective and quality work, but speed of conversions is not a guarantee.

What does your ideal client look like?

I have always gravitated to work that uses purpose for profit. My services will pair best with soul-centered, changeworkers and changemakers- ranging from innovative startups to mission-driven organizations and passionate leaders who are passionate about social and environmental responsibility. I am particularly empathetic and understanding to the unique challenges of female soloprenuers, but I will always make exceptions for the right person. There has to be a mutual synergy though of course. The truth is that I will not end up working with every person I speak with. Each potential client has a prerogative to find the pricing and person that will work best for them. Similarly, I am also looking for the specific right fit too. I am ok being selective with clients to find those who are selling a high quality product or service that contributes to the greater good, and has potential for profit. This person would also be patient, trusting, respectful, and consistent, reliable communicators.

Are there any digital marketing services that you do not offer?

Right now I do not offer any paid media campaigns through SEM/PPC or SMM ads, although I do believe these are part of a holistic and mindful marketing strategy. I also do not specialize in video creation or editing. If these offerings seem to be in demand, it is definitely something I will consider adding to my services menu!

Other than payment, what do you need from me?
​I need as much information as possible from you in order to do my job effectively. Unfortunately, without the essential details, the project will come to a standstill and remain incomplete indefinitely.Here is an overview, which will be outlined in more detail in the contract.

  1. Clarity: a specific vision and goals which we will work together to gain if you don't already have them)

  2. Information (account logins, important data, background info etc)

  3. Assets (product photos, employee bios etc)

 

Is there any "fine print" to your agreements?

I prefer to be as transparent as possible, so my service contracts are fairly simple and direct. Here are a few key points that may differ from a conventional agreement.

  1. There are no refunds. 

  2. Any stop payment requests must be made 14 days in advance.

  3. If I am managing digital strategy for you, you agree not to post to your feed or website unless first approved. This will ensure all work remains strategic and focused on meeting the goals that have been set.

  4. I charge hourly for any unplanned tasks and projects that are outside the terms outlined in the client agreement.

INDUSTRY​​​​

What is 'holistic marketing'?

This is the term I use to describe my unique approach to marketing. It involves viewing your business from all angles - your customer, your audience, your funnel, your product. Everything is intimately interconnected and explicable only by reference to the whole. You can't know one without knowing the full picture. I also cannot help but have a spiritual perspective to my work. Marketing is ultimately a form of consciousness.

What is your favorite marketing analogy?

Marketing is a lot like building a house. Just as you hire a contractor to plan and construct the project from start to finish, you should do the same with your business - it requires a special set of skills and training. Business owners and their stakeholders should not waste their time and energy being distracted by the process (the how) - leave that to the experts! Instead focus on the solution and the result (the what, and the why). Also building a house, and marketing a business, doesn't happen overnight. Even after months or years of work and even if it appears done on the outside, as any homeowner will tell you, your home is never fully complete because tastes, trends and your family's needs are always changing. Lastly, your home, and your business, are worth investing in. They are the foundation of your success, your future.

Why do you enjoy marketing?

I love that marketing is so multi-faceted- both as an art and a science. It makes me feel alive to activate both sides of my brain - the creative, artistic and visual mixed with the experimental, analytical and measurable. As a human geographer and psychologist I enjoy studying the relationships that people build- to each other, their surroundings, ideas, and information. It demonstrates how universal the need to share and connect is universal. As a scientist I love how structured and systematic marketing can be - that you can create repeatable steps. Lastly, as a productivity enthusiast I thrive in seeing the development, progress and completion of a project. I love the thrill of untapped potential- unveiling the hidden possibility and opportunity within everyone and everything.

What is your least favorite part of marketing?

It's always moving target and always changing so it can sometimes feel like you're never going to get ahead. It's also extremely misunderstood (marketing is NOT sales) and therefore frequently undervalued. Also, the myriad of industry jargon can get confusing, as every marketer comes from a different "school". I have deliberately scattered marketing terms throughout this site to demonstrate the depth of my specialty, however I do not expect most clients to know these words. :) Lastly, I am very conflicted about social media. I think it is a phenomenal tool for connection and promotion however because it is so easily accessible it is often over-used and abused.

What is the most obscure or unknown marketing advice you have to share?

NICHE DOWN. People want to buy from specialists, not generalists. This was incredibly challenging for me to put into practice for my own business because I was scared of rejection and failure in being so limited. (Imposter syndrome is real.) If you can find a specific market that is profitable and resonates with you, it is marketing gold because it ultimately means less work, not more. Lastly- BE PATIENT! The overwhelming majority of people don't buy from their first interaction with your business. Marketing takes time, and your success is worth waiting for.

  • Facebook
  • LinkedIn
  • Black Instagram Icon

© 2020 by Damselfly Digital