damselfly digital

From my experience, color choice is one of the hardest parts of visual design, especially for those who are not quite sure what they want their brand to stand for. Most people choose brand colors the way they choose mood lighting—intuitively, aesthetically, and often in isolation. A nice beige here, a dreamy green there, a bold accent color for “personality.” It looks good… until it has to function on screens and out in the digital world. In this post I'll explain why your br